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Amazon’s Three Customers
By Himfr Mary
In Seattle, amazon is low-key. In its headquarters office blocks outside, you can’t see it even the Logo. In this high-tech breath strong cities, a Microsoft such software giant, has the world’s largest online travel company Expedia, their strobe lights in the night sky of Seattle CARDS, even shine all such as eBay and Facebook silicon valley star company set up here, too, because the office gathers here across the top engineer.
Here is the hottest, many engineers amazon company geek. The world’s largest online retail enterprise, after Google’s second-largest market Internet company, has created a huge online business empire. Everyone knows the amazon has had a global retail most advanced warehouse, know it was originally launched computing clouds services, but it’s internal operation mechanism, its secrets to success, and not a complete puzzles.
However, in some respects, amazon is very high-key and enterprising. In the end of march “IT managers world” amazon headquarters and its located in visiting the process of phoenix warehouse, from amazon founder bezos to responsible for technology, global sales, operations, wireless, merchant services more senior interviews, until the phoenix warehouse ordinary employees, they carry the most one word is “customer experience”.
“Bezos is keen not fashion, he does things pursue long-term. Why always carry customer experience, because he feel this is a business enterprise can always insist on things.” A once in bezos side work, familiar with bezos man told us.
In the amazon company, employees can take the dog to work, here also set up specifically for dogs water faucet and sink low, even in some doorknob Rufus name printed with, this is the first into amazon’s dog. This is a very good enterprise, employees to break room always filled up with all kinds of drinks. However, it is better to customers from bezos, to the amazon each staff, in the process of talking to them, they would be clearly pointed out the enterprise’s core tenet is “customer experience” from that day, founded by now, never changed.
This is amazon high-key places – bezos always loudly proclaimed to the world that amazon to do global most take the customer as the center of enterprises. Today’s amazon service three main customer – consumer, business and developers. Choose product, price and convenience, is the three pillar amazon customer experience. Here’s executives seldom talks about the sales, profits index, more emphasized customer experience and innovation, the more stressed words “input” and “output” between relationship, they think, good customer experience is positive input, if continued to maintain good “input”, so sales, profits and so on a series of “output” index will be good.
With bezos terms, this is “doing the right thing”. Let us walk into the amazon, visit every detail, look at them in how to do it.
The abundance of choice, convenience and low price, constitute the three pillars of the amazon flywheel. Customer experience is the starting point, and the end, thus forming a benign cycle, which promote the rapid development of the amazon.
This is the 1998 bezos, he founded the amazon is an established the near bookstore. 10 years later, amazon is already the world’s largest online retailers, cloud computing services, the biggest ebook sales.
Amazon is a what company?
No doubt, it with 245.1 billion dollars (2009), ranking of global online retail sales enterprise title. Since established 17 years every step of innovation, amazon is notable, it is constantly on the Internet, open a new path of retail this also makes it become a global e-business benchmarking;
But amazon company vice President and CTO Werner Vogel but with absolute certainty that: “amazon first positioning is a technology company. In creating the amazon had bezos and not to open a bookstore, but want to use the Internet to realize one other way cannot do.”
Vogel gao da4 tall, speaking in the eyes faint reveals some of melancholy, it makes him look like a poet, unlike our imaginary geek is so lean. Is he led the Amazon in 2006 launched the AWS (amazon.com Web Service) services. This contains a S3 and EC2 solutions, is the world’s ease of use, the most widely used the cloud computing and service. AWS for amazon opened new profit direction, also its shares rose rapidly in recent years the flash points.
Indeed, in the amazon, whether innovation or customer demand, is almost the technology driven or support. Whether retail, supply chain or storage and logistics business systems, are made by bezos calls “wisdom and passion, diligence” that help engineers r&d, these IT system supported this huge business empire methodically high-speed operation. Amazon has thus four consecutive years ranked the businessweek top 100 enterprises in the global IT. This is the magazine survey more than three thousand year global listed IT enterprise, according to shareholder returns, return on total revenue per share, with revenue growth of assessment index.
About the Author: Himfr Mary a professianl writer from http://www.cndomydo.com, it provides the high quality products, such as Catalytic Agent, Fluorides Manufacturer, Pharmaceutical Intermediates , and many more.
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